Five Guys Favorite - 9/1/2011

Five Guys is Favorite

Boulder--2011 has been a very good year for Five Guys Burgers and Fries, as it again tops consumers’ favorite quick-service restaurant (QSR) list, followed by In-N-Out Burger and Chick-fil-A, according to the annual consumer restaurant chain survey conducted by Market Force Information, a worldwide leader in customer intelligence and customer experience management solutions.
 
Five Guys earned the top spot in Market Force’s annual study based on total votes earned per store, and is consistent with the firm’s rapid growth through exemplary customer service and popular food. It is notable that West Coast favorite, In-N-Out Burger, jumped into in the top three ranking this year as well. Like Five Guys, this chain is also known for its passionate patrons and relying on word of mouth to drive sales. The study also revealed that each of the top three excelled in friendly service – the category with the most differentiation among all contenders.
 
More than 4,500 consumers across North America participated in the survey, which was conducted in August 2011.

— RestaurantNews (Read Full Article)
 


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