Bartell's, the country's oldest drug chain, announced the opening of what the company called its "next generation" store format, a remodel of an existing store in Seattle's Roosevelt neighborhood. The company developed the new concept in conjunction with Hartmann Group, a consumer consulting firm based in Bellevue, Wash.

"We're excited and proud to introduce this new look at Roosevelt Square," Bartell chairman and CEO George Bartell said. "It's an entirely new floor plan designed to enhance the total shopping experience. We'll be monitoring it closely in our ongoing effort to better serve our customers."

The store rearranges the traditional drug store format and includes a "Fresh Beauty" cosmetics section with natural and organic product lines; an "Urban Market" section that highlights unique and locally produced products; a "Wellness Courtyard" with vitamins, supplements and healthy beverages; and a "Sweets & Snacks" area with new displays and lighting.